Establishing The Brand

chosen logo + color palette

chosen logo + color palette

 
color variations + tagline for chosen logo

color variations + tagline for chosen logo

 
straightforward style guides make consistency easy

straightforward style guides make consistency easy

 
alternative logos + naming options

alternative logos + naming options

 Introducing The Product

flip bulb out performs every product currently on the market

flip bulb out performs every product currently on the market

 
a simple solution, to a complex problem

a simple solution, to a complex problem

 
no apps, WiFi passwords, or BlueTooth connections to mess with

no apps, WiFi passwords, or BlueTooth connections to mess with

 
the fewer lights you keep on, the more savings you’ll see

the fewer lights you keep on, the more savings you’ll see

 
available in two sizes to fit nearly any light

available in two sizes to fit nearly any light

 
flip bulb launched on Indiegogo to gain exposure and fund initial production runs

flip bulb launched on Indiegogo to gain exposure and fund initial production runs

 Creating The Packaging