Developing The Brand

Final logo and micromark for Move Shake

Final logo and micromark for Move Shake

The logo was designed to encourage user interaction. Creating a logo that reveals itself as you move and shake it.

The logo was designed to encourage user interaction. Creating a logo that reveals itself as you move and shake it.

A color coding system was built around the logo; allowing each product to have its own distinct mark.

A color coding system was built around the logo; allowing each product to have its own distinct mark.

alternative logo options + final chosen design

alternative logo options + final chosen design

Exploring the product

Life Get’s Hectic

Life Get’s Hectic

Move Shake Can Help

Move Shake Can Help

initial four boost packs at launch

initial four boost packs at launch

Subscription tiers were created to encourage healthy habits and build recurring revenue.

Subscription tiers were created to encourage healthy habits and build recurring revenue.

Designing the Packaging

Entire Move Shake product lineup at launch.

Entire Move Shake product lineup at launch.

Meal Shake, the foundation of your meal replacement plan.

Meal Shake, the foundation of your meal replacement plan.

Packaging focuses on primary benefits to the customer.

Packaging focuses on primary benefits to the customer.