Introduction

PLUG is the world's most powerful battery pack. With the largest capacity battery on the market, dual international AC outlets, and travel friendly portability it disrupts an industry that has been stagnant for years. Bringing the product to market involved leveraging the crowdfunding platform Indiegogo, crafting an identity system, and dynamic retargeting ad campaigns. 

 

Developing the Identity & packaging

Generating HYpe

Marketing The Product

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